5 Reasons Companies Are Going Social -- At Light Speed

"The introduction of social media into the corporate world may undo everything we know about IT and business in general. 

If this sounds like an exaggeration, consider the effect social media has had on everyday life, particularly for young people, who take for granted that they’ll be connected in real-time to everyone they now know, will know, or have known, for the rest of their lives. It’s reasonable to assume that, if enterprise technology indeed catches up with consumer technology, it’ll have an equally profound effect on the business world.” By Eric Berridge